Less is More
Less is More
With budgets and belts tightening, Brewer Direct wanted to find a way to maintain or increase gifts by increasing donors' awareness of the range of services offered by each Mission. While newsletters provide the space necessary to educate givers about the world beyond "food and shelter", they are traditionally more expensive to produce and mail than regular appeals. The solution: A "Newsletter-Lite".
Incorporating a personalized director's letter with an individual testimonial, photos and local news items, this unique format reduced cost by nearly 10% while maintaining a high average gift and percent response. Mailed during the summer, when interest and donations normally drop off, and again in the fall, when mail boxes are flooded, this high impact, lower-cost appeal has been a great idea for BDI's Mission partners.
Newsletter vs. Newsletter-Lite Test
| Percent Response | Average Gift | Rev. Per Piece | Fundraising % Cost | |
|---|---|---|---|---|
| Newsletter | 2.77% | $58.98 | $1.63 | 31.55% |
| NL Lite | 2.78% | $59.28 | $1.65 | 29.08% |
Case Study: Tax Receipts That Give Back
We were looking for ways to streamline our receipting. But we made some strategic errors. We contacted Brewer Direct and they helped us orchestrate a new winning strategy.
Find out more here.
