Brewer Direct
 

Direct Edge

Fundraising and Marketing Tips from Brewer Direct

May 2017 Direct Edge Articles

April 2017 Direct Edge Articles

March 2017 Direct Edge Articles

  • You may have heard our team talk about our new BrewerSummit digital program.   Or even read about it in our October issue of Direct Edge ! BUT… what you may not have realized is how our BrewerSummit program has actually increased the amount of social media we’re offering our clients......

  • We wanted to see just how social our attendees could get. And boy, did they!   We held our first ever social media photo contest during our recent Brewer Direct Insitute. With the theme “Me in California,” this contest wasn’t JUST about posting good selfies. We also wanted to make......

  • At our recent Brewer Direct Institute, we pulled a few people aside for a quick chat about what they were enjoying and learning this year.   Guess what? Each of them had something to say about big-picture, forward-thinking digital… and social media!      Are you social? Then make sure......

February 2017 Direct Edge Articles

  • Maybe you’ve heard someone at Brewer talk about “Win Keep Lift” before.   But maybe you’re still wondering what these 3 words have to do with nonprofit fundraising? “These are the 3 key strategies to grow revenue for nonprofits,” says Lolly Colombo, VP/Client Service. Our newest White Paper, “Win Keep......

  • Sometimes, new is a challenge… and sometimes, it’s just fun.  For our 3 newest employees at Brewer, being new has been challenging… fun… and given them plenty about Brewer to love. “New can be exciting, but also overwhelming. It’s a test of my ability to digest copious amounts of information......

  • If you want to travel with Randy Brewer (President/CEO of Brewer Direct), then you better have a lot of energy!   From the moment he landed in Entebbe, Uganda, he set off on a whirlwind two weeks in Africa – a week visiting Uganda and then, a week in Kenya.......

January 2017 Direct Edge Articles

  • No doubt about it… 2016 took online video from “up and coming” to “major player” in marketing and fundraising.     Stephanie Tippitt, Brewer’s Digital Marketing Strategist, points out that at BDI, the average click rates on digital campaigns is at .46% while a January 2016 video appeal received a......

  • BrewerToolbox is a brand new way we’re providing clients access to the 360° fundraising resources they need… 24 hours a day. 7 days a week. 365 days a year.    Here’s some background: We know what a challenge it can be for Development, Marketing, and Communications Teams to create or......

December 2016 Direct Edge Article

November 2016 Direct Edge Articles

  •   MILLIONS. That’s how many pieces of direct mail Brewer Direct sends out every year to help our clients raise funds for their programs. With that much in the mail, organizations couldn’t need anything else… right? Wrong! As Executive VP Client Strategic Development Shellie Speer says, “Direct mail cannot be......

October 2016 Direct Edge Articles

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  • In a digital landscape crowded with promises of reaching greater heights in fundraising, our newest digital service gives clients a clear pathway to the top.   BrewerSummit offers 3 different digital packages that allow clients the right gear they need to achieve progressively greater heights.   Since each client is......

  • The busiest months in the fundraising calendar are ahead of us! Good thing Shellie Speer, our Executive VP/Client Strategic Development, has all the tips you need to come out on top of fall fundraising. GET YOUR BEST VIDEO OUT THERE   Post a video on YouTube or GodTube of previous......

September 2016 Direct Edge Articles

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  • A good photo says more than a thousand words, right? When it comes to showing the services our clients offer to people, we’re striving to take photos that say even more. So we’ll let these incredible photos do most of the talking here… Client Photos featured: Bay Area Rescue Mission......

  • Wheeler Mission in Indianapolis had a goal for their new website: to show the heart of their vision and mission. And that’s when the fun began…   The fun of showing their ministry in new and powerful ways, that is. Here’s some background: Wheeler was ready for a new website.......

August 2016 Direct Edge Articles

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  •  I love visiting the kids at ByGrace Children’s Home in Nairobi, Kenya. – RB  The tale of 2 meals In a land far, far away – Africa, in fact! – a man named Randy made a journey to see some truly wonderful young people…and perhaps visit the local KFC too.......

  • Once upon a time, Brewer Direct was a place of no Mindys at all. One day, long ago, the first Mindy came to work…then years later, a second Mindy…and not long after, a third Mindy. These 3 Mindys were alike in name…and yet very different in all other ways.  ......

  • Once there was group of 7 brave and adventurous BDI employees who agreed to travel to the distant land of Washington D.C. to learn of many new ideas and bring them back for sharing.   Hear the tales they have to share in their own words:...

July 2016 Direct Edge Articles

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  • Our Brewer family just keeps growing! We’re welcoming our newest client who comes from a town that’s had nicknames like “Sin City,” “The City that God Forgot” – and now, we’re joining together to keep changing that! Welcome to Rescue Mission of Utica in New York! Utica’s nicknames may have......

  • We’ve been working on an exciting digital project – coming soon! In the meantime, we can’t resist giving you a sneak preview…  ...

  • Green thumbs unite! Two of our Production Team members aren’t just taking care of production details for our clients’ direct mail programs…even at home, they can’t slow down their productive lifestyles. Rosemary, how does your garden grow? As ENEX GROUP’s production specialist for nearly 10 years, Rosemary has produced a......

June 2016 Direct Edge Articles

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  • Introducing two of our newest clients (both from the great state of Washington!) who are doing some really cool things in their communities…and now, we’re joining forces to help them do even more! Welcome to Union Gospel Mission of Spokane and The Yakima Union Gospel Mission! Even cooler? These two......

  • Here’s something worth nerding out about! Our friends at Atlantic City Rescue Mission recently let us test out this premise: Specific dollar amounts vs. NO dollar amounts used in a campaign with a traditional feeding offer. And it was perfect timing. We get a LOT of questions about this particular......

  • Pocket protectors and glasses with tape…nope! But two of our most awesome and creative minds consider themselves “nerds” when it comes to doing what they love – and remind us all how cool it is to nerd out about your passion… Meet Anna, our proofreading “nerd” Anna’s been proofreading here......

May 2016 Direct Edge Articles

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  • It’s with great pride that we share some VERY exciting news – and welcome some extremely talented (and all-around wonderful) people to Brewer Direct. And it all starts with Shellie. Shellie Speer, the Owner/CEO of ENEX GROUP, is our newest team member at Brewer Direct! Along with her comes the......

  • Their passion. Their dedication. Their warmth and friendliness. The list goes on, but this much is clear – our newest team members are some amazing people. Along with Shellie Speer, our new Executive Vice President, Client Strategic Development, Brewer also is proud to welcome Mindy Sherfy to our Account Team,......

April 2016 Direct Edge Articles

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  • There were workshops, plenary sessions and lots of around-the-table conversation about just how important digital is in fundraising. Scott Wolf, Development Manager at Coachella Valley Rescue Mission in California, says: “I was a little skeptical about how powerful digital might be when we joined with Brewer. But we’re just amazed......

  • There’s going out for a bike ride on the weekend. And then, there’s the bike ride that Brewer Direct proofreader Ashlee Ginn is going on this summer…one that takes “get moving” to a whole new level. You see, Ashlee is planning to ride her bike 70 miles a day…for 50......

  • Our digital strategist, Stephanie Tippitt, has been following the Ride for Water team’s social media feeds…and she’s impressed. With 3,420 followers on Instagram, nearly 2,100 on Facebook and hundreds on Snapchat, Ride for Water’s social media is the primary way the team plans to keep in touch during their 50-day......

March 2016 Direct Edge Articles

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  • Brewer Direct Institute: What is it like to attend for the first time? We asked a few of our newest clients what they were expecting before they came to our annual Institute – and what they found when they got here.   Steve Sparks, Faith Mission Wichita Falls (Texas) Executive......

  • Our newest Client Services team member is also one of our most familiar faces – and that’s because Jill worked here for seven years on Brewer Direct’s Production team. So how did Jill become our new Client Services Senior Account Coordinator? It was a long journey . . . and......

February 2016 Direct Edge Articles

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  • You may know of Lolly Colombo, our new VP/Client Service. You may have even met her before. But have you heard any of Lolly’s amazing stories? Well, you’re about to! Rather than just telling you about how wonderful Lolly is and how glad we are to have her leading our......

  • Brewer recently retired two still-working laptops. We all wanted them to go somewhere they’d be useful. But where? That’s when President/CEO Randy had a great idea. Randy has been a good friend of ByGrace Children’s Home in Nairobi, Kenya, and has even visited twice in the last few years. “I......

January 2016 Direct Edge Articles

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  • Hard hit by the economic storms that rolled in several years ago and wreaked havoc with its donor support, Atlantic City Rescue Mission has selected Brewer Direct to help continue its rebuilding efforts. One of the first steps in restoring and reestablishing a solid fundraising base will be the initiation......

  • There’s an old adage that says, “Good things come to those who wait.” To that I would add, “But better things come to those who work hard!” Our fundraising partners work hard each and every day, caring for people in dire need. We work hard to make sure they have......

  • “Early adopter.” “Trend setter.” “Pioneer.” Call them what you will, but organizations who are among the early users of a new product or service are also among the first to benefit from that product’s improved efficiency, reduced cost and increased market penetration....

  • It has been described as an “emotionally gripping story of faith, fortitude and friendship,” “an inspiration to all of us” and “a book I couldn’t put down.” Now, this story of two men who meet at a homeless shelter ― art dealer Ron Hall and former sharecropper-turned-drifter Denver Moore ―......