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Less is More
With budgets and belts tightening, Brewer Direct wanted to find a way to maintain or increase gifts by increasing donors' awareness of the range of services offered by each Mission. While newsletters provide the space necessary to educate givers about the world beyond "food and shelter", they are traditionally more expensive to produce and mail than regular appeals. The solution: A "Newsletter-Lite".
Incorporating a personalized director's letter with an individual testimonial, photos and local news items, this unique format reduced cost by nearly 10% while maintaining a high average gift and percent response. Mailed during the summer, when interest and donations normally drop off, and again in the fall, when mail boxes are flooded, this high impact, lower-cost appeal has been a great idea for BDI's Mission partners.
Newsletter vs. Newsletter-Lite Test
| Percent Response | Average Gift | Rev. Per Piece | Fundraising % Cost | |
|---|---|---|---|---|
| Newsletter | 2.77% | $58.98 | $1.63 | 31.55% |
| NL Lite | 2.78% | $59.28 | $1.65 | 29.08% |
Case Study: Keeping New Donors for Years to Come
Acquiring new donors has gotten expensive. So retaining and upgrading a new donor is very important to us. With Brewer Direct, we brainstormed a strategy that really worked.
Find out more here.
