Fundraising Articles

Making PR Work in a Multi-Channel Media World Michael Shepherd

One of the most challenging issues charities face during the holiday season is how to convince the press to cover their life-changing work. The problem, of course, is that so many non-profits flood the newsroom with pitches during that time of year that solicitations seemingly fall on deaf ears. However, there are a few techniques and strategies you can employ to make your particular story rise above the rest. More>>
Six Quick Tips for Dealing With Donor Concerns Randy Brewer

As we approach the 2008 holiday season a record number of charities will be actively seeking support from Americans throughout the nation. Americans are the most generous people in the world, but occasionally an unknowing non-profit, will reap the full wrath of one of our agitated citizens in the form of a phone complaint, email or personal letter. We've all been on the receiving end of some angry donor/prospect communication. So here are six keys to handling donor comments More>>
Beyond a Facelift, Rebuilding a Mission's Image from the Inside Out: A Case Study

LBRM successfully served the needs of the hungry and homeless with solid individual and local church support, but a serious problem was thwarting growth... the Mission stood largely cut-off from the city's social services, faith community, local media and the greater Long Beach area with a population of over half a million. Now, n just about two years, a transformation has taken place. More>>
Raising Money When Money is Tight Cindy Courtier

The government may not be using the word recession, but you and your donors both know that money has been tight since the fall of 2007. Donations are down, and in many cases, the need for services is up. So how do you raise the dollars you need to fund your organization's work? More>>
Audits, Overlays and Donor Snapshots: Are They Really Useful? Randy W. Brewer

Conducting a marketing audit is fascinating work. There are great looking graphs, reams of reports and pages of detailed information. But what does it all mean? How does this document help form or change a development strategy? More>>
Five Reminders to Get the Most from the Holidays Randy Brewer

Thanksgiving is now behind us. But Christmas quickly sweeps in with activities, fundraising opportunities, and great chances to cultivate your donors. In the midst of this busy season, here are some helpful reminders to get the most from the holidays. More>>
Don't be a Survivor in Fundraising, be an American Idol! Lenny Esposito

American Idol is the top rated show on TV, beating out the previous champ Survivor. One reason Idol is so popular may be that it is embraces collaboration with its audience to achieve its goals. Looking at how organizations approach online fundraising, perhaps we can learn a few things from this powerhouse success. More>>
Better Branding Made Practical Randy W. Brewer

We've read about branding for a long time. This concept hit the non-profit sector hard a few years ago. The simplest definition of a brand is a "promise". Oh, it's fun to talk about logos and positioning. But boiled down, your brand is what your donors and prospects have come to expect from their experience with your charity. More>>
Testing in a Time-Compressed Market Randy W. Brewer

If Seinfeld were premiering today it wouldn't survive. In the increasingly competitive broadcast market, it seems a new show must yield a big rating or it's cancelled. These demands, however, are not unique to Hollywood. Advertisers are facing increased competition, shrinking budgets and corporate mergers. As a result marketers are being held to a higher standard of immediate gains or else. ROI is king! More>>
Why AGRM? Randy W. Brewer

An often-asked question is, "why should I participate in the AGRM?"? Because we all want to help more people and reach more lost souls with the Gospel of Christ. We will be more effective if we help one another and hold each other to the highest standards of faith. More>>
Spotlight on Success BK Kreative

With 25 years of experience working with charities - especially local rescue missions - Los Angeles-based consultant Randy Brewer is a true direct mail veteran. So we turned to him for his sage advice on what's working best these days for community social service organizations. Brewer argues passionately for an integrated approach to fundraising - giving the donor or prospect every avenue in which to respond. More>>
Interview with an old friend Khanh Bui

Recently I had a chance to catch up with an old friend of mine from California who has taken the road of entrepreneurship. He took a few minutes out of his busy schedule to give me some insight on his business and philosophy for entrepreneurs. More>>

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