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| July 2010 Issue |
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IN THIS ISSUE |
Dear Colleagues, |
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Wheeler Mission Bucks the Economic Trend The recession is hurting a lot of non-profits. Giving is difficult when people are out of work. This is certainly no exception for Wheeler Mission in Indianapolis. So when they began planning for 2009 direct marketing and fundraising campaigns the Mission’s leadership had to get creative. To learn more about what gave Wheeler one of their best giving years ever read more here. |
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Leadership is needed now more than ever. New cultural challenges in a revved-up world call for leaders to make an impact and do it now. According to guest writer Shannon Barnes, “High-Impact leadership mobilizes others to want to get extraordinary things done!” Read Shannon’s insightful article here. |
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B&GC and BDI Team up to Launch Integrated Online Campaign As an avid Lakers fan I was thrilled when David Walker, Director of the Boys & Girls Club – LA County Alliance called with a creative idea in association with the LA Lakers and Boston Celtics NBA Finals. But game one was just two days away… learn how over $300,000 was raised using Facebook, Twitter, Mobile Giving and some creative online marketing. Read more here. |
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Summer has arrived so remember take some time off, get outside with the BBQ, relax and reconnect with family and friends. But before you do, I hope this issue of Direct Edge will encourage and inspire you to dream a little, brainstorm some new ideas and step up your game to reach greater development and direct marketing results for your own cause. And as always, if there is anything Brewer Direct can do to assist you please let me know – together we make a difference.
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