Case Studies

Newsletters That Do More

The Allentown Rescue Mission has been producing a successful regular donor newsletter called "Tidings". But at the bequest of Brewer Direct, they allowed the agency to take over their final three issues in the fall of 2006.

At first the challenge of submitting articles and approving art several weeks in advance was not well received. There were question about our choices for pictures and length of copy. But the Mission wisely decided to let Brewer Direct follow its recommendations.

The results were staggering, really! In 2005 Allentown Rescue Mission produced and mailed four issues of tidings which produces a respectable $99,050.But in 2006 in the same time period, just three issues produced $206,181, more than doable the previous years with less cost, including agency fees.

Anyone can produce a good newsletter. But a great newsletter, well that's a different story. If you want a great newsletter, contact Brewer Direct

This is only our first year, and we've already seen a great improvement not only in our contributions we are receiving (including the amount of the gifts and in the number of responses), but also in the public image we are creating here in Evansville. Without a doubt, the main reason for the positive change we are experiencing is the relationship that we are developing with Brewer Direct. Your staff is a pleasure to work with. Each of them works hard to make our job easier, and they always represent both the Lord and Brewer Direct very well.

Tracy L. Gorman, President
Evansville Rescue Mission

Successes

Case Studies