Case Studies
83% Increase in Online Giving
65% of all your donors and prospects look for you online BEFORE making a direct mail gift. So it's critical that your website be as vital and informative as possible.
Wheeler Mission's website was colorful and offered secure online giving, but the distractions outweighed the benefits. Old, slow-loading technology which discouraged visitors and led to disconnects. Online giving was not well focused throughout the site and difficult to navigate. But even worse, the site's heavy copy distracted the visitor and there was no donor marketing strategy.
The original site's content was repurposed and the technology updated to make navigation easier. The donation links were overhauled for giving ease and an integrated strategy was put in place to draw the web visitor in and keep them connected. The site now offers an e-bulletin sign up, links to volunteer opportunities, newsletter downloads and giving landing pages that change with each direct mail offer or giving season.
In addition, a more aggressive plan was launched to drive donors to the site from other media such as direct mail, outdoor and broadcast.
RESULTS: Wheeler's online giving jumped 83% in just five months!
Click here to jump-start your website and increase fundraising revenue.