From Raising Funds to Releasing Generosity (yes, there’s a big difference!)
It’s time for more than fundraising.
By Randy Brewer
I have a challenge for you called “Releasing Generosity.”
Instead of seeing yourself as someone who raises funds for nonprofits, I want you to see yourself as someone who offers others an opportunity to release the generosity from their hearts.
Is there a difference? Absolutely!
For the most part, people give because they’ve been moved emotionally.
It can be challenging to create the empathy necessary to get that emotional response. Nonprofits don’t always have the time and resources to inspire their donors with stories and photos of the people they’ve helped.
Many donors wish they had the time to be in the trenches, volunteering or even serving full-time. But they can’t… and so they donate money. They join with you because they know you deeply care about meeting urgent, often life-threatening needs.
And so, that’s why I’m challenging you to stop raising funds and start releasing generosity instead. Our donors have some of the biggest, most caring hearts in the world. Our work is to speak to their hearts. Share the stories of real people being transformed by their care – and real people who still need their care. Empower their hearts to reach out and help a hurting world.
Empower them by:
• Fueling their compassion through storytelling that creates empathy, an emotional bond with someone else’s struggles.
• Inspiring their hope by showing them how their contribution actually changes lives.
• Tapping into their joy of being able to help tangibly in the face of an overwhelming need in their community.
Once empowered, imagine the outpouring of generosity from the hearts of your donors! When you speak to the heart, it bubbles up and overflows with love. That love is expansive. So give your donors an opportunity to let it flow freely.
At Brewer Direct, we’ve shifted toward releasing generosity in direct mail, digital and other media – and it’s transformed our work into more than fundraising.
Ready to take the “Releasing Generosity” challenge? See how you can move beyond raising funds to releasing generosity today! Get your copy of the book Releasing Generosity now. >>